ABOUT US
Finding Inspiration in Every Turn
YRZTRLY® is the official brand of Lejuan Truly — filmmaker, DJ, creative director, and the architect of a rapidly growing universe of films, apparel, digital releases, and curated experiences.
What started as a personal signature evolved into a full creative identity: a place where every project, every mix, every jacket, and every idea lives under one name.
YRZTRLY exists at the intersection of style, storytelling, and self-definition.
It’s fashion for creatives, built by a creative.
A brand shaped by film-set culture, directed with intention, and delivered with the same precision you’d expect from a scene crafted behind the camera.
This is where cinema meets streetwear, and where the digital world blends seamlessly with physical—QR-coded interactions, role-based jackets, conceptual drops, and pieces designed to speak before you do.
"YRZTRLY is the official home of everything I build — on screen, in sound, and in the world. Nothing here is random. Everything is intentional."
~ Lejuan Truly
THE STORY
YRZTRLY is a role-driven apparel brand inspired by filmmaking and creative industry culture.
Founded by filmmaker and creative director Lejuan Truly, the brand was built to represent the people behind the work—the directors, cinematographers, photographers, editors, producers, designers, musicians, and entrepreneurs who bring ideas to life. What began as an idea for apparel inspired by on-set crew positions has evolved into a clothing brand that celebrates creativity, ambition, and professional identity.
Every collection is designed for creators who take pride in their craft and want to wear clothing that reflects the work they do, both on and off the set.
THE MISSION
We create pieces and experiences that reflect individuality, ambition, and creative authenticity.
YRZTRLY exists to give people something bold to wear, listen to, or experience — pieces that feel intentional, minimal, and confident.
Our goal is to build clothing that feels intentional in both design and purpose—combining minimalist aesthetics, bold typography, and quality construction into pieces that creators are proud to wear every day. Whether you're on a production, in the studio, behind a camera, or simply living your life, YRZTRLY is designed to represent the mindset of people who create.
The mission is simple: YRZTRLY empowers creators to wear their role with pride, blending work, culture, and style into apparel that speaks for itself.
THE INTENTION...
YRZTRLY embraces the rhythm of hardship and the quiet poetry found in pressure. The work is grounded, gritty, and deeply human — shaped by working-class perspective and an understanding that identity is forged through challenge, not comfort.
Visually and conceptually, intention is everything. Whether expressed through film, apparel, or digital work, each piece is designed to feel lived-in, cinematic, and purposeful. The brand pulls from the language of genre — tension, mood, contrast — not to dramatize life, but to reflect it honestly. Nothing is romanticized. Nothing is exaggerated. The goal is clarity, not spectacle.
Behind every film, photograph, song, campaign, and creative project is a team of people whose work often goes unseen. YRZTRLY exists to celebrate that culture.
Every design is rooted in the discipline, collaboration, and craftsmanship that define the creative industries. Inspired by film sets and production life, our apparel is clean, bold, and purposefully understated—designed to communicate identity without needing to shout.
WHAT WE MAKE
Film & Creative Culture Apparel
Our apparel celebrates the people behind the scenes — directors, producers, creatives, film crew, artists. Clean silhouettes, bold typography, and designs that make your role known the second you walk into a room. Some jackets even feature interactive elements like QR-coded “applications” that turn clothing into conversation.
Digital Releases
Mixes, curated tracklists, digital drop-ins — the sonic extension of the brand. For listeners, creators, and anyone who likes their music with intention.
Prints & Media
Limited edition photo prints, conceptual visuals, and artwork from Lejuan’s creative catalog — each piece designed to stand alone as a moment.
Experiences & Projects
Short films, test shoots, workshops, rooftop events, and evolving creative work. This store isn’t just merch — it’s a portal into everything this brand builds.
Finding Inspiration in Every Turn
MEET THE MIND
Founder & CEO - Lejuan Truly
YRZTRLY® was built by Lejuan Truly, a filmmaker, DJ, creative director, and U.S. Navy veteran whose work spans film, fashion, music, and live experiences. What began as a personal creative outlet has evolved into a growing ecosystem designed to house every project, idea, and release under one unified vision.
With a background rooted in discipline and storytelling, Lejuan approaches every creation with intention — whether directing a film, curating a DJ set, or designing a piece of apparel. His work is influenced by film-set culture, real-world experience, and a deep respect for craft, process, and authorship.
YRZTRLY serves as both a platform and a signature — a place where creative identity is worn, heard, and experienced. Each product reflects the same philosophy: minimal, purposeful, and built to speak without explanation.
This brand isn’t about trends. It’s about ownership, direction, and leaving a mark.
