ABOUT US
Finding Inspiration in Every Turn
YRZTRLY® is the official brand of Lejuan Truly — filmmaker, DJ, creative director, and the architect of a rapidly growing universe of films, apparel, digital releases, and curated experiences.
What started as a personal signature evolved into a full creative identity: a place where every project, every mix, every jacket, and every idea lives under one name.
YRZTRLY exists at the intersection of style, storytelling, and self-definition.
It’s fashion for creatives, built by a creative.
A brand shaped by film-set culture, directed with intention, and delivered with the same precision you’d expect from a scene crafted behind the camera.
This is where cinema meets streetwear, and where the digital world blends seamlessly with physical—QR-coded interactions, role-based jackets, conceptual drops, and pieces designed to speak before you do.
"YRZTRLY is the official home of everything I build — on screen, in sound, and in the world. Nothing here is random. Everything is intentional."
~ Lejuan Truly
THE STORY
YRZTRLY was born out of necessity — the need for a brand that reflects the life, work, and world of a modern creative. After leaving the military and building a life in Los Angeles, Lejuan wanted something that represented every piece of his identity: filmmaker, entrepreneur, artist, and storyteller.
What started as a simple idea for unique film-crew jackets evolved into a full ecosystem:
A store, a digital terminal, a creative vault, and a platform that houses all things Truly — from mixes and merchandise to prints and cinematic projects.
YRZTRLY is more than a clothing brand. It’s the signature stamped on every direction life takes next.
THE MISSION
We create pieces and experiences that reflect individuality, ambition, and creative authenticity.
YRZTRLY exists to give people something bold to wear, listen to, or experience — pieces that feel intentional, minimal, and confident.
The mission is simple: YRZTRLY empowers creators to wear their role with pride, blending work, culture, and style into apparel that speaks for itself.
THE INTENTION...
YRZTRLY embraces the rhythm of hardship and the quiet poetry found in pressure. The work is grounded, gritty, and deeply human — shaped by working-class perspective and an understanding that identity is forged through challenge, not comfort.
Visually and conceptually, intention is everything. Whether expressed through film, apparel, or digital work, each piece is designed to feel lived-in, cinematic, and purposeful. The brand pulls from the language of genre — tension, mood, contrast — not to dramatize life, but to reflect it honestly. Nothing is romanticized. Nothing is exaggerated. The goal is clarity, not spectacle.
WHAT WE MAKE
Film & Creative Culture Apparel
Our apparel celebrates the people behind the scenes — directors, producers, creatives, film crew, artists. Clean silhouettes, bold typography, and designs that make your role known the second you walk into a room. Some jackets even feature interactive elements like QR-coded “applications” that turn clothing into conversation.
Digital Releases
Mixes, curated tracklists, digital drop-ins — the sonic extension of the brand. For listeners, creators, and anyone who likes their music with intention.
Prints & Media
Limited edition photo prints, conceptual visuals, and artwork from Lejuan’s creative catalog — each piece designed to stand alone as a moment.
Experiences & Projects
Short films, test shoots, workshops, rooftop events, and evolving creative work. This store isn’t just merch — it’s a portal into everything this brand builds.
Finding Inspiration in Every Turn
MEET THE MIND
Founder & CEO - Lejuan Truly
YRZTRLY® was built by Lejuan Truly, a filmmaker, DJ, creative director, and U.S. Navy veteran whose work spans film, fashion, music, and live experiences. What began as a personal creative outlet has evolved into a growing ecosystem designed to house every project, idea, and release under one unified vision.
With a background rooted in discipline and storytelling, Lejuan approaches every creation with intention — whether directing a film, curating a DJ set, or designing a piece of apparel. His work is influenced by film-set culture, real-world experience, and a deep respect for craft, process, and authorship.
YRZTRLY serves as both a platform and a signature — a place where creative identity is worn, heard, and experienced. Each product reflects the same philosophy: minimal, purposeful, and built to speak without explanation.
This brand isn’t about trends. It’s about ownership, direction, and leaving a mark.
